A new report from Knak, the marketing production platform for enterprise teams, quantifies the challenges that lead enterprise marketers to deliver launches late and miss out on strategic work. The Marketing Production in the Age of AI details the problem. It's not strategy or creative missteps but instead everything that happens after the idea is approved: the handoffs, revisions and rebuilds required to turn finished copy into a live email. This is the layer Knak calls marketing production — a
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